I don't know if anybody has been following the new Ultimate Frisbee league. Frisbee is a TOY, by definition, made by the Wham-O corporation. Still, it's one step higher than NERF, apparently, since I could find a Frisbee at Sports Chalet but was told that I "should try Toys-R-Us for Nerf products".
Anyway, the AUDL founder wants to eventually expand to 48 teams in 3 years.
Here's an article in Slate:
http://www.slate.com/articles/sports/sports_nut/2012/04/audl_ultimate_frisbee_league_is_america_ready_to_watch_pro_athletes_toss_around_flying_discs_.html
Eric D. Anderson Director, Way of the Puck A Documentary Film About Professional Air Hockey
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